Red carpet rules are being torn up in public
Stylists say the era of the safe gown is over, and the receipts are on every step-and-repeat.
Something has shifted on the carpet this season, and everyone who works it can feel it before the first flashbulb.
The safe choice — the beautifully cut, entirely forgettable gown — has stopped generating coverage, and coverage is the only currency that matters.
Stylists describe briefs that now include the phrase "must survive a screenshot," which changes everything from silhouette to fabric weight.
Keep reading this story with bolininnan Premium
You have reached the free part of this article. Premium members read the rest of this report and everything else on bolininnan for less than a coffee a week.
- Every locked investigation, in full
- The bolininnan morning briefing by email
- Ad-light reading on every device
- Cancel any time, no phone calls
$4.90 per month after a 7-day trial. Cancel whenever you like.
More to read
The festival that almost did not happen — and broke every record
Two cancelled headliners, one rainstorm and the biggest crowd the grounds have ever held.
PremiumBackstage: the role that changed everything
She turned down television twice. The third offer arrived with a script she could not put down.
The gallery show that split the critics down the middle
One canvas, twelve metres wide, and an argument that has spilled out of the art pages entirely.